
There’s still choices, you can buy from the Microsoft store, or publisher stores like origin or Uplay. Epic is a direct competitor, GOG is in a subset of the market like itch.io. Amazon sells PC games. There’s several streaming options as well.
PC gaming is a far more competitive market than your grocery store.

Gamers complain all the time. I also don’t really have sympathy for billionaire publishers complaining about the one company not actively fucking consumers.