

I think among us is a great example of this, to take the first one that got popular. It’s just a form of werewolf, blood on the clock tower, town of Salem, etc. Just distilled and simplified and put onto phones and made accessible. The “gameplay” is that of a board game, just with a few moving pngs. I’d much rather play one of the games I listed above which has more engaging mechanics with the same premise. Among us is hyper simplified, and I believe it relied on social media and the pandemic and an extremely low bar to entry to gain snowballing popularity.
It’s not a “good” game in comparison to most of its competitors at the time. But its competitors weren’t as conducive to social media reactions and didn’t have that spark of luck at just the right time to start snowballing, or lacked the accessibility of simple mechanics.
I typically do not play these games, but I see a new one on a daily basis. The problem with naming and shaming is that someone who sees something they don’t like doesn’t investigate further, but starts to notice trends and patterns over time of the same “type of stuff” on their social media feeds (or suggestions from friends). My friends keep suggesting games like this as well. A couple of them were space themed, a few were horror themed, but most of them (and I investigated every single one at the time since a friend personally suggested them, but promptly forgot about them) were in the same genre of “mediocre but fun game clearly conducive to inciting TikTok reactions”
Edit: just to make a point on the other end, I think lethal company is a pretty great game. It’s immersive, pretty scary sometimes, the “manned ship with a computer” mechanic is unique and impactful, and specific interactions with each monster, item, role, map, and weather make for a bit of emergent gameplay here and there between the normal gameplay. It’s very good, even if I think it has a shorter than average shelf life before it gets old compared to most games I like. It ALSO is conducive to TikTok reactions, but it provides new and interesting mechanics of its own.




I know this and that they didn’t specifically design for it, but it was the reason for its success, and the community instantly took notice and started designing to replicate that specific phenomenon. The success itself relied on social media, not the devs. I bet if social media in the lockdown didn’t launch it into the stratosphere it would have stayed at its original level of success.