Ohhhhhh. I always assumed it was some underworld sequel, which in retrospect wouldn’t have really made sense.

Stay positive, stay active!

In order for contributors to claim the Points they have earned, they need to create a Vault within the Reddit mobile app.

“Free from apps! …also you’ll need our app for this.”

Feel like the previous subreddit targeting was basically like tv (or at least buying spots on a channel) and the new way is like Google search or (allegedly old) gmail ad targeting

Yeah this is literally a general roll out announcement. It wasn’t available to everyone before. Generally most ad platforms test features with enterprise level clients before letting everyone have access.

Well A) this is not going to get deleted cause B) it’s not that big relative to most advertising.

Previously you could target ads by subreddit or interest (which I’m assuming was subscribers of a subreddit when they were on an unrelated subreddit)

This allows for ads to be served based in keywords on keyword targeting. So a car company could serve ads on “transmission repair costs” or whatever.

The second changes looks like product ads, which is an ecom ad format that you see on Google (top row of products), insta, Pinterest, etc… basically it’s exactly what it sounds like. Products in an ad, you can swipe through them.

If you don’t like targeted ads you’re not going to like these, if you didn’t care before you probably won’t care now.

Voyager is “cleaner” looking, but Memmy is a native app which prob trumps that. That little rando freeze on voyager gets annoying after awhile