That’s what he’s doing.

Elon: “Now that I’ve purchased reddit, we’re going to rename it x.”

Person with an ounce of common sense: "But you already changed twitter’s name to that.

Elon: “Don’t be stupid. I named it X, whereas reddit is going to be x. It’s going to be a totally different brand.”

I love that the post about dis-inventing stuff is directly beneath an intrusive ad disguised as a post, a prime example of the kind of thing that should never have been invented.