
This may shock and amaze you but…
there is more than one user for your product. If you don’t know that, it sounds like you either haven’t done a user survey or you haven’t created the correct user profiles (based on that survey).
Creating a “perfect UI” without asking users what they want is not good UX. It’s just masturbation. The user survey tells you that people want A B C, etc. and in which order. You should know exactly how your changes are going to be received when you release them.
Imagine a restaurant that doesn’t ask you what you want. Instead the chef tells you “This is the best food possible” and just makes what they want. That’s what developing without a user survey is like.

Russia: Spends months trying to capture a random city 25 miles from their border. Ukrainian defenses were somehow “missing” (sabotage). Stalemate.
Ukraine: Spends days capturing a specific important natural gas objective. Russian defenses are also missing (lazy). Success.