Im an artist working in games, and I absolutely agree. Lots of people think art in games needs to be “good” without knowing what that actually means. It’s a lot more important that your art is coherent. Having coherent shapes and colors can do a lot. For example, just by choosing a color palette alone, you can create art that works pretty well.

Setting up any limitation will automatically create the coherence for a project. And you can go pretty minimalistic, too. Don’t understand colors and light? Go black and white or sepia. Don’t know about shapes? Use only one or two and design anything around it.

One problem with AI is that it doesn’t use limitation as a tool and isn’t able to contain detail. An indie developer who is inexperienced in art and able to manage their expectations doesn’t have this problem. They can create naturally game art because they only know one way to approach it.